In 2017, I joined Verizon's Brand Strategy & Management team during a pivotal phase in the company's rebranding initiative. As a Creative Brand Manager, I ensured all creative executions fit within the framework of the new brand identity system through daily brand reviews. My responsibilities extended to fostering collaborative partnerships with top agencies, including Pentagram, R/GA, McCann, and Siegel + Gale, to spearhead brand identity projects that helped define & refine the use of brand identity elements such as typography, color, iconography and photography. I also played a role in developing solutions that drove a brand-centric and design-oriented ethos across the company by assisting with brand identity trainings for employees and agency partners.