Since 1973, the Drew League has brought local kids, street ball legends & professional basketball stars together in Los Angeles — all for the love of basketball. We partnered with Adidas to design and produce a new creative direction for the tournament being held at King Drew High School. We centered our creative direction around the iconic LA skyline through an Adidas x Drew League co-branded lens. We developed a new court design, branded banners that hung throughout the gym and t-shirts that were distributed to the players & participants. All of the action & designs were streamed live on NBA.com.